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The Dark Side of Trends: How Labubu Became a Case Study in Digital Counterfeiting
Trends as a New Risk Signal Social media-driven virality no longer only signals popularity — it signals vulnerability. When a product goes viral, counterfeiters interpret it as a business opportunity. In today’s markets, being trendy often means being copied. This pattern now affects every consume
The New Battleground of E-Commerce: Brand Misuse in Micro-Influencer and Social Shop Networks
The Rise of Social Commerce and Hidden Counterfeits Platforms like TikTok Shop, Instagram Store, and Facebook Marketplace have transformed global e-commerce, turning social feeds into marketplaces. Millions of small sellers and influencers now drive sales directly through posts, stories, and live v
Manual Legal Work: The Bottleneck Slowing Down Brand Protection
Why Manual Legal Work Is Costing Brands Time, Money, and Impact The Bottleneck Behind Trademark Enforcement Each year, global brands invest millions to protect their trademarks and intellectual property. Yet much of this enforcement work is still carried out manually by law firms and brand protect
The Hidden Threat in Gaming: From Pirated Games to Unlicensed Merchandise
The gaming industry today is far more than digital entertainment — it’s a multi-billion-dollar merchandise ecosystemfilled with collectibles, apparel, figures, and accessories. Yet this growth has brought with it an equally large counterfeit economy. It’s no longer just about pirated software. Unli
AI vs. Digital Counterfeiting: How Intellectual Property Law Is Evolving
Counterfeiting: The Rise of an Invisible Economy Digital transformation has reshaped global commerce — and with it, the nature of counterfeiting. Fake products no longer circulate only in hidden markets; they now thrive across e-commerce platforms, social media shops, and influencer-driven ads. A
The Rising Cost of Counterfeit Goods in Europe: Impact on Fashion, Cosmetics, Gaming, and Football Clubs
Counterfeiting: Europe’s Expanding Challenge Across Europe, the counterfeit goods crisis is accelerating. From Paris boutiques to online shops in London and Milan, fake fashion, cosmetics, gaming merchandise, and sportswear are flooding the digital marketplace. According to the European Union Intel
Evidence Packages in Brand Protection: Why Standards and Speed Are Critical
Evidence as the Foundation of Brand Protection In the fight against counterfeit products, detection is only the beginning. What determines whether a counterfeit listing is removed quickly or remains online for weeks often comes down to the quality of the evidence supporting the takedown request. A
September 2025 Marketplace Outlook: Counterfeit Trends, Seasonal Shifts, and SW26 Readiness
Why September Matters September marks more than just the start of Autumn/Winter collections – it’s also one of the most critical periods for counterfeit product activity. As end-of-summer sales wrap up and Fall/Winter 2025-26 collections hit the market, consumer demand shifts dramatically. This tra
The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics
The term superfake refers to counterfeit products that are almost indistinguishable from authentic luxury items. Recently, these high-quality knockoffs have gained significant attention in the fashion and cosmetics industries. As the quality of these replicas improves, even trained eyes struggle to